Google, in its Analytics Blog, just showed a way to begin tracking user interaction via their Analytics web metrics program.
While there have been homemade systems in the past to accomplish this, Google just now developed, with some third party help including Adobe, and displayed some new ways to do it at the Adobe Developer’s Conference.
SuperForum II: Local Video Explosion - This is the Kelsey Group’s ILM:08 conference session that we were most interested in covering. This is a great panel session with several leaders in local online video marketing solutions.
Brad Inman, Chairman and Founder of TurnHere is up first. TurnHere has created more than 11,000 ads for small and medium sized businesses (SMBs) since they started. As you likely already know, TurnHere is really the behemoth in the room.
Brad’s presents “25 things that TurnHere has learned” about local video production and video marketing for businesses:
TurnHere, Inc., a leading Internet video production and advertising company, announced the launch of a premium voiceover video package designed for small and local businesses. Combining custom onsite video footage with professional voiceover, TurnHere’s new turnkey solution lets businesses of all sizes leverage the power of video to connect with customers in a more engaging and effective way.
Right now I am in a session that is showcasing local search apps for the iPhone. Again, some of you may be wondering why the coverage of local search and local interactive media. Well, in all honesty, I believe that local search + online video is the next wave in terms of online advertising for SMBs. So, it is important to keep ahead of local search, search, mobile, etc… Hope you all agree.
If you saw our post from this morning, you will have seen that ComScore presented some great research about the opportunity for mobile and the growth in iPhone market share since the launch of 3G.
It’s day 2 of the Kelsey Group’s ILM:08 conference and we had a great first day.
Aside from the sessions and panels that were extremely informative on the state of interactive local media, we also had the pleasure to interview several folks in the local online video space, including SpotMixer, WellcomeMat, and Mixpo. Today, we are scheduled to conduct interviews with several additional leaders in the online video space including TurnHere, MediaMobz, Jivox, and more… We will be publishing these interviews in the following weeks.
Our first session today is with Brian Jurutka, VP, Marketing Strategies, comScore. His presentation is titled “New Takes on Local Audience Targeting.” As you will see below, there was great research presented regarding the potential for mobile to take off.
Podcast: Play on page | Play in new window | Download
Listen to our interview with Eric Peterson of Web Analytics Demystified, long-time web metrics specialist and conference speaker on the essential things that businesses with web video content should be measuring, how to best use the available web metrics programs to measure that video effectively, and special tips for small-to-medium size businesses with video analytics.
Podcast: Play on page | Play in new window | Download
As investment in video-based content and advertising grows, measurement of that video content requires better measurement distinctions than what traditional web ‘page view’ analytics programs can provide. We recently interviewed Eric Peterson of Web Analytics Demystified about his white paper, Measuring Multimedia Content in a Web 2.0 World – to talk about his proposed guidelines for websites to effectively track their investment in video-based content.
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Well, we are at the opening session for the Kelsey Group’s Interactive Local Media conference.. There are 450 attendees and 60 panelists and speakers that will be presenting over the next 3 days.
I found a great presentation yesterday about viral video marketing on slideshare and thought I would share it with you all. Title is “Give Me a Viral Video” and it was given by Josh Warner, the President of Feed Company at Womma in Las Vegas.
VideoEgg today introduced the first performance-based video advertising for the iPhone -AdFrames for mobile. The new offering enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon and Ubisoft Canada are among the first brands to leverage AdFrames’ mobile distribution as a measurable way to reach highly engaged consumers.
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