Search Engine Marketing

If you have a well designed and well optimized website with keyword rich content to attract visitors and search engines that is really great but you are missing something that is very important. Do you know what that is? That is Robots.txt file.

Several weeks ago the question of a new Google case sensitive search started appearing in a couple of message boards. I’ve noticed this phenomenon myself especially over the last two weeks when working on a particular customer’s website.

Despite 50 percent of online purchases being researched via a search engine, most eBay sellers ignore the potential of search engines to drive traffic to their listings. By optimizing your eBay Store, your products could improve their rankings in the search results on major search engines and boost your sales.

SEO, as we all know, is Search Engine Optimization. There are so many factors of SEO that it is impossible to fulfill all the factors and achieve a 100% in SEO. There is no such thing as “perfect” SEO. Regardless, what we can do is take note of the more important factors, and achieve that as best as we can. And a major part of it is the “40:40:20 “.

AJAX (Asynchronous JavaScript + Xml) is a mix of technologies that offers incredible functionality for web sites and get rid of the page reloads. In simple words AJAX brings software like usability to websites. You can have an idea of AJAX features by visiting following web pages:

Carrie Hill and Mary Bowling of Blizzard Internet Marketing has released a WordPess SEO Whitepaper that is available for free in PDF form. The white paper goes over the usual suspects such as the use of pretty permalinks, SEO Plugins and socializing your blog. The whitepaper also gives quite a few tips and tricks to help configure your WordPress powered blog so that it is SEO friendly from the get-go. This is an excellent read for those that are brand new to WordPress or for those curious to know what they could do to improve the SEO on their own blogs.

Recently I took on a new SEO client who had a major problem. They had a very popular portal site in a competitive industry but for 3 months running, their Top 10 search engine rankings for major keywords had taken a consistent dive. The position drops ranged from 1 or 2 places up to 20 places. They hired me to try and address the issue quickly because their advertising revenue relied on the top 10 visibility of their brand in the SERPs.

The big news in the world wide web is the proposed purchase of Yahoo by Microsoft for a stunningly large amount of money. If you consider obtaining organic search engine rankings part of your marketing, the question is what this means to you.

Page rank of the site is a important factor to come up in search results for a particular keyword but, it is observed that content relevancy factor overrules page rank. The question arises - does content relevancy factor overrules page rank of the site in coming up in SERP’s? This common question comes to every SEO’s mind while doing search engine optimization of a site.

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.