When it comes to promoting a website, a blog or any web content, one of the most important actions that must be taken is link exchange. Link Exchange - easily said, not so easily accomplished. You see, since Google started up the policy about quality inbound links to web content, many savvy entrepreneurs have taken it upon themselves to provide ‘quality’ website links with high PageRanks for a sweet buck.
But is this really fair to the common struggling web administrator trying to succeed within an immensely competitive industry on free link exchanges and requests? Google feels that it is not. Thence, the introduction of the new Google ‘No Flow’. Good for those who do not subscribe to paid link exchange, terrible for those providing it, and those who have already paid for it.
There are many SEO’s who take a firm stance on whether they like the way Google controls PR and quality scores. Personally, I tend to swing with the times. In times such as these, I am more of a Google fan than naysayer. Having tried for long hours on end to write to quality websites, which would refuse link exchange with a website with no PR, I thought about purchasing several quality inbound links. Yet my thoughts ceased and desisted upon uncovering the princely cost associated with ongoing link exchanges with quality websites. In fact, there are many websites out there which make very handsome profits by exploiting Google’s attempt at fairness. By providing online communities of websites offering links sales, and web administrators offering to buy links, demand pull inflation has driven the cost of link exchange to an insurmountable level. This in turn, has also caused more incentive for people to start up their own ‘communities’ of link exchange.
So what has Google done?
If you ask money in exchange for links, the value of your link to the link receiver will be ‘0′. That is, the quality score, and benefits associated with linkage to a quality website will not be attributed to the receiving web site’s ranking and quality score.
How Does This help?
To the weary user, this information will prove to be a major disincentive to purchasing and scouting for paid link exchange. Hopefully, this will also mean that there will be less websites offering paid link exchange.
How does ‘No Flow’ not help?
o As I mentioned before, many people have already paid for such services, blissfully unaware of Google’s new update. To them, this will simply mean that they have thrown money away. o Not all websites will have ‘No Flow’ on them. Many will be able to get away with selling links for a long time to come.
o Link selling sites can continue to sell links without any repercussion to their actual ranking. o People will still purchase links from the websites unaware that this will have no affect on their ranking. This could go on for a prolonged period of time.
o Lastly, let us spare a thought for those who take the time to set up and install these sort of services, and hope that they can put their time to better use in the future.
Overall, ‘no flow’ should prove to be a positive step in the long term, as consumers become aware of the Google update. This should also prove to be an effective tool in bringing out lesser known websites, trying to acquire good rankings naturally. Overall this is a positive step taken by Google to help ensure fairness.
Sydney SEO company adaid, http://www.adaid.com.au see http://adaid.com.au/google_update_link_purchase_no_flow_seo.aspx for complete SEO article.
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Keyword Tags: Ask, Google, Search Engine Marketing, SEM
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