Featured Video SEO Tips and Tutorials

Website Video SEO Presentation - Video Search Engine Optimization

Last month, I had the pleasure of being invited to speak at the 2008 PubCon conference in Las Vegas Nevada on the Video Search Engine Optimization panel along with our Media Analyst, Grant Crowell.  For my presentation, I decided to focus on what I like to call “Website Video SEO.”  What I mean by this, and it is covered in the presentation below, is that it is focused on how to optimize for video content that is placed on your own website, sometimes referred to as “hosted video SEO.”

Youtube Embed Tip - Remove Embedded Player Search

As you know, many video content producers are utilizing free hosting platforms and video sharing websites like Youtube to power online video on their own websites.  There are clearly many benefits to utilizing these services, primarily the fact that video hosting is free and reliable.  However, with almost everything that is free, there are always a few disadvantages.

Today, I was reading our the Wellcomemat blog and found an interesting post from our friend Christian Sterner, Co-Founder of Wellcomemat. Christian mentions a new possible negative effect of Youtube’s recent added video search functionality that appears within embedded video players.

IYP Video SEO with YouTube – The Yellowbook Interview

Early last month, The Internet yellow pages company Yellowbook announced the launch of a new YouTube channel, exclusively for their customers with video ads produced by Yellowbook, with optimization of those video pages for YouTube and Google search results. Today we interviewed Patrick Marshall, Chief New Media Officer for YellowBook, on how the rollout of this program of is coming along, and tips for their customers with video ads on how they can enhance their own traffic and leads with the YouTube program.

Search Engine Strategies Chicago 2008 – A Video SEO Preview

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ReelSEO, will be providing coverage of the Search Engine Strategies 2008 Conference and Expo, December 8-11, 2008 at the Chicago Hilton Hotel. Coverage will include blogging, podcast, and video clips on video marketing sessions and speakers prior to, during, and after the conference. 

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Online Video Viewers have Short Attention Spans - New Tubemogul Research

As you likely already know, Tubemogul is an excellent tool/service that we recommend at ReelSEO for online video distribution and analytics.   Because they have great technology, great partners, and a ton of video producers using their system, they often release excellent research reports that detail findings made across their network.

Interview with ReelSEO’s Video SEO Evangelist - Mark Robertson

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I asked Mark Robertson, Founder and Publisher of ReelSEO.com, if he would do a podcast with me about the background and the future of ReelSEO.com.  In this podcast, Mark shares his professional background in SEO, local search, and video solutions for small-to-medium businesses, what inspired him to build ReelSEO, the opportunities and challenges he sees with online video marketing and search engine optimization, where most search engine marketers are today in understanding the emerging industry of Video SEO, and where ReelSEO will be growing with new and greater content and features.

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Are Gaming Consoles the Future for Online Video Delivery?

According to a new report from TDG, a leading voice regarding the diffusion of broadband video, game consoles such as Microsoft’s Xbox 360 and Sony’s PS3 are evolving into multimedia gateways with legitimate non-gaming media arsenals. Armed with the growing video libraries of Xbox LIVE and the Playstation Network, these consoles can deliver on-demand video services with content similar to local cable or satellite TV operators. Though similar efforts have failed (largely because they relied on consumers to buy yet another set-top box), the model and the timing seem to favor the console-based approach.

Video SEO Tutorial - Using SWFObject 2.1 to Provide Alternative HTML Content (Part 2 of 2)

In Part 1 of this series, I introduced Video SEO, Flash Video, and the importance of using SWFObject to provide alternative content for accessibility and SEO purposes. I explained why you would want to provide alternative content for your flash video projects and how to utilize SWFObject to accomplish this.

In Part 2, we’re going to dig into some code and walk through a tutorial for using SWFObject 2.1. Let’s jump in.

Video SEO Tip - Using SWFObject 2.1 to Provide Alternative HTML Content (Part 1 of 2)

The rise of online video content has led to many questions about Website Video SEO, or how to optimize your videos on your website so they can be crawled and indexed by the search engines.  From a best practices standpoint, there are several things you can do in order to properly optimize your video content (and those items have been covered here on ReelSEO in the past).

One important item on that list is ensuring you provide alternative html content for your flash video that can be crawled by the search engines.  It makes a lot of sense, but you might be asking yourself, “How in the world do I accomplish that?”  Well, that’s exactly what I am going to cover in this two part series.

Public domain footage for video marketing online

If you’re looking for some new creative ideas on buzz marketing with online video, check out the Internet Archive, a virtual digital library of public domain (i.e., free) video content. While its primarily used for research and educational purposes, some companies are drawing from its inventory to create new movie clips for entertainment pieces associated with their own brand.

Gmail Voice & Google Video Chat - A Work in Progress

Google recently switched on the tubes behind Google Video Chat. Mark Robertson and I had a chance to test it out and here are my thoughts on it. The video and audio chats require that you have the Google Talk Plugin v1.0.2.0 installed. Unfortunately, it is limited in operating systems and browsers that it is compatible with. It currently supports Firefox 2.0+, IE 6.0+, Safari 3.0+ and of course Google Chrome. While it states on the help page that Firefox is available for Linux, the Google Talk plugin in fact is not.

Video Search Marketing for Local Business – Kelsey Group Conference

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Listen to ReelSEO Mark Robertson’s special report from the recently completed Kelsey Group 2008 Conference in Santa Clara, California, and Mark’s take on how the present and future of online video marketing for small-to-medium businesses is really more of a local search play.

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Youtube Gets Bigger - Goes All 16:9 Aspect Ratio Widescreen

As somewhat of a surprise to users, video sharing giant Youtube announced yesterday on their blog that they decided to upgrade the previous player to a new wide-aspect 16:9 ratio video player as the default player on Youtube.  Finally Youtube is joining the ranks of those that have had wide aspect ratio players for some time like Hulu, Blip, Vimeo, and countless others.

According to the announcement, Youtube released this new player in order to users with a “…cleaner, more powerful viewing experience.”

Video SEO Tips for Designing Websites

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Most beginners treat video search engine optimization as just submitting clips to YouTube and other video sharing sites. However, real video SEO is especially about optimizing video content on a website that YOU control and manage. Watch, listen and learn from ReelSEO’s Grant Crowell on the advantages of how optimizing your web design with video content has over YouTube, and the bigger boost you’ll get in search engine results, traffic, engagement, conversions and overall overall customer experience.

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New Distribution Deals Help Google Increase TV Ad Inventory

As of September Google has been selling time through Google TV Adwords for NBC advertising inventory. The announcement was made on September 24th on the Google offline ads blog.

Again they’ve made another deal, this time with Bloomberg TV. Starting November 6th Google started allowing advertisers to target Bloomberg TV viewers in the US. While this was previously available through a partnership with Dish Network it is now a direct link between the two firms and gives advertisers more access to more inventory there. From the looks of things it’s the first of many that will be coming soon to the Google TV Ads flock.