White Hat and Black Hat are two approaches used in SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned once the search engines discover what they are doing.

Recently I took on a new SEO client who had a major problem. They had a very popular portal site in a competitive industry but for 3 months running, their Top 10 search engine rankings for major keywords had taken a consistent dive. The position drops ranged from 1 or 2 places up to 20 places. They hired me to try and address the issue quickly because their advertising revenue relied on the top 10 visibility of their brand in the SERPs.

What Are Fractals?

Fractals are repeating patterns discovered within random sequences. They are well-known in mathematics and physics. Examples include the Mandelbrot Set, the Julia Set and Quantum Physics. Fractals also play a prominent role in contemporary mathematical and physical theories such as Chaos Theory and Godel’s Incompleteness Theorem.

People get worried when they hear about terms such as SEO and LSI, and when they try to find out how to use latent semantic indexing, they get even more worried when they get conflicting messages. On the one hand some say that LSI doesn’t exist and therefore can’t be used, while others, on the other hand, state that it is critical to your website’s success with the search engines.

After spending the better part of everyday working on optimizing my website, adding content, building links and trying to please the search engines, it makes me mad to check my email and see another company offering guaranteed rankings. These emails often claim that for a certain amount of money they will get your site to rank number one for the keywords of your choice. Just give them a pile of cash and a few months and they will get you that #1 ranking no matter how competitive your field. Here four reasons why no one can guarantee rankings with the search engines…

Taming Google search results for Geographic location had become frustrating for Webmasters and SEO experts. It is a known fact that Google search results are tweaked based on the location of the searcher, and this phenomenon is caused due to Google algorithm which produces different search results depending on from where the internet user is searching.

Many people are confused by search engine optimization and LSI. What is LSI and what has it to do with SEO? In fact nothing. That’s right - nothing. Zilch. Absolutely nothing whatsoever. So why all the fuss? Through ignorance and possible subterfuge.

2007 has been a very interesting year in the SEO/SEM industry. We’ve seen Google gain even more of the search engine market share and the rise and fall of some of the major SEO players. SEO itself has become more of an institution and it seems every company wants in on it whether or not they are qualified. SEO/SEM has become increasingly more visible as hosting and design companies are pushing ’search engine exposure’ as an add-on. There have been feature articles in many popular marketing and business magazines as well. The question has shifted from ‘what is SEO?’ to ‘how much benefit can I get from SEO?’.

Groundbreaking “Thematic Website Optimization Technique” will elude Google page ranking criteria on search engine organic search algorithm. Wait no longer to get your website rank high in major search engines. Get the ultimate top SERP for your keywords

The major search engine companies have been struggling for some time to develop a quality index algorithm (QIA) which can better determine which sites a searcher may be interested in pursuing. Google’s most recent deployed solution was the link strategy. Of course as soon as people became aware of the fact that quality incoming links were important several products quickly emerged: