Getting Your Customers to Shop ‘Til They Drop (a Lot of Money on Your Site)The holidays can be the make or break season for retailers, whether online, offline or a little of both. For obvious and quite unsentimental reasons, we prefer our advertisers to be on the “make” end of the scale.

Could Google be ignoring links with keywords? I think it could be. It’s certainly a way for it to get out a monster it (and other search engines) have created.

Many people are confused by search engine optimization and LSI. What is LSI and what has it to do with SEO? In fact nothing. That’s right - nothing. Zilch. Absolutely nothing whatsoever. So why all the fuss? Through ignorance and possible subterfuge.

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I am going to give you two definitions of Latent Semantic Indexing. Reason being, LSI is derived from a mathematical formula used to retrieve data and was originally used at Universities to make searching large information databases more accurate. The first definition will give you an explanation of LSI and LSA (latent semantic analysis) from the educational perspective. The second will be in accordance to how the Search Engines (mainly Google) are using LSI in their search engine algorithm to produce their search results.

It is no secret that Search Engine Optimization (SEO) is the most powerful, cost-effective, and results-yielding website promotion tool, but if your optimization service provider or the webmaster is cutting off the online campaign at SEO set-up only, then it is not meeting the campaign objective fully. SEO has to be followed with well planned on-going maintenance and off-page optimization strategies to continue to improve and/ or retain the top rankings. You could agree with the fact that competition webpages for your every target keyword/ key-phrase has increased multiple folds now. A well planned on-going SEO maintenance and off-page strategies will guarantee that you continue to reap the benefits of top rankings and thus get guaranteed qualified traffic and leads for a long time.

Writing articles has played a major role for years now in internet marketing online when promoting products and websites. These articles were written with SEO (Search Engine Optimization) in mind which meant that they targeted certain keywords by including them at a specific amount of times in the article. Optimized articles usually had the targeted keyword at 3% of the total number of words to gain the most favor from search engines.

Latent Semantic Indexing (LSI) is the new search engine algorithm currently being used by Google. LSI attempts to take a more holistic approach to website searches by employing advanced artificial intelligence to the search engine algorithm in order to mimic the way a human would search. What this means is that search engine results are based upon relevancy not upon the site having the right keywords or the most links. Sites with quality content, which is most relevant to the search terms, will end up on top of the rankings while sites with poor, nonsensical, or irrelevant content will not do so well.

When processing queries, search engines like Google don’t just look for documents containing the specific query typed in. They look for pages that are relevant. Once, that might have meant pulling up websites that contained a large number of the exact phrase used in the search. But now, with all the commercial websites vying to be top of the list for certain search terms, Google has to sort through these sites to determine who really deserves to be on top-and who doesn’t.

The following definitions are for the most common terms found in articles written about Latent Semantic Indexing. If your goal is to rank higher in today’s search engine environment, it is important to understand the new concepts being discussed.