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CONTENT ARCHITECTURE

Content architecture for an editorial site.

RESULT 25K → 75K estimated monthly organic visits

A stagnant content estate was reorganised around search jobs, commercial hubs, supporting clusters and explicit page ownership.

  1. Mapped the keyword and content gaps
  2. Designed hub-and-spoke clusters
  3. Consolidated competing pages
  4. Restructured internal links and on-page priorities
Ahrefs estimated organic traffic chart rising from about 25,000 to 75,000 monthly visits
Ahrefs estimated organic traffic history published with the Upwork case.
Google Search Console chart showing 400,000 clicks and 9.88 million impressions
Search Console: 400K clicks, 9.88M impressions, 4% CTR and 7.6 average position.
“Yan has been incredible for our site. With his help we managed to more than double our organic traffic within a few months!”
View the original Upwork project