An SEO agency can be worth paying for when the demand is valuable and the site can actually serve it.
Search volume alone cannot tell you that. CPC shows what advertisers pay per click, not what an organic visitor is worth to your business.
If the opportunity does not hold up, I will recommend against SEO.
The search market and the business have to support the same move.
Suppose one product family has 700 relevant monthly searches, visible paid competition and a result set the site can realistically enter. Another has 100 searches and no clear commercial result. Better margin on the second offer may matter when the opportunities are close. It does not manufacture demand when they are not.
That is why SEO strategy starts before an article count, link quota or audit checklist. The selected opportunity then has to survive the title, page structure, internal links, technical implementation, release and measurement. If the work stops at a recommendation, the most important dependency is still unresolved.
I work inside the site.
I do not hand over an audit for someone else to interpret. I can own research, prioritisation, agreed implementation and review after release.
That requires platform access and approval to edit the site. The current structure may not be the right one. Tell me what you sell. I will ask about margins, conversion or capacity when the answer could change which opportunity deserves the work.
MEDICAL ECOMMERCE / SHOPIFY
HealFast’s main scar-treatment searches reached position 3.
I led SEO for HealFast Products for 584 hours, from May 2023 to January 2025, covering technical SEO, product and category pages, content structure, on-page changes and link building.
RESULTS · MAY 2023 TO JANUARY 2025
“Silicone scar sheets”: position 49 → 3“Silicone patches for scars”: new → 3. Ahrefs estimated monthly organic traffic rose from near zero to 6.5K during the engagement.
CLIENT REVIEW
“Yan took our SEO from being in complete shambles to consistently being in the top-3 rankings for main business keywords for 2024.”Read the HealFast Products case
Ahrefs keyword comparison, 21 January 2025 versus 4 May 2023. SEO SERVICES BY PLATFORM