SEO articles.

Core Web Vitals and SEO

A Lighthouse score is not a Core Web Vitals result.

One PageSpeed report contained a failed 28-day field assessment and a useful lab trace. The difference decides what the evidence can support.

PageSpeed Insights URL field data showing a failed Core Web Vitals assessment

Schema markup examples

A schema validator can say yes to the wrong thing.

Valid JSON-LD can still publish a false date, split one author into several identities, or describe navigation the reader cannot see.

More articles

  1. Keyword match types Learn what broad, phrase and exact match control, and why those ad settings do not determine how many SEO pages you need.
  2. White hat vs black hat SEO Classify tactics by dependency, disclosure, and downside instead of trusting a colour label.
  3. Google guidelines for SEO Use Google's documentation as constraints and diagnostics, not as a checklist that guarantees rankings.
  4. Topical authority in SEO Replace the imaginary authority score with coverage, evidence, navigation, and earned recognition you can inspect.
  5. How long SEO takes Build a forecast from the bottleneck and observable stages instead of quoting a generic number of months.
  6. Link-building strategies Start with a real reason to cite the page, then choose distribution that preserves editorial independence.
  7. Content audit template Audit pages by job, evidence, performance, and overlap, then record one explicit action and owner.
  8. E-E-A-T Match the evidence and accountability a page needs to its subject and the consequence of getting it wrong.