SEO ARTICLES

SEO articles.

Notes on technical SEO, content, authority and measurement.

  1. White hat vs black hat SEO Classify tactics by dependency, disclosure, and downside instead of trusting a colour label.
  2. Google guidelines for SEO Use Google's documentation as constraints and diagnostics, not as a checklist that guarantees rankings.
  3. Core Web Vitals and SEO Diagnose the failing experience and its business cost before chasing a perfect score.
  4. Schema markup examples Copy small, truthful JSON-LD patterns and understand when markup is worth maintaining.
  5. Topical authority in SEO Replace the imaginary authority score with coverage, evidence, navigation, and earned recognition you can inspect.
  6. How long SEO takes Build a forecast from the bottleneck and observable stages instead of quoting a generic number of months.
  7. Link-building strategies Start with a real reason to cite the page, then choose distribution that preserves editorial independence.
  8. Content audit template Audit pages by job, evidence, performance, and overlap, then record one explicit action and owner.
  9. E-E-A-T Match the evidence and accountability a page needs to its subject and the consequence of getting it wrong.

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